CLIENT – SUFIX®
PROJECT – SUFIX® NANOBRAID TV COMMERCIAL
SERVICES PROVIDED – VIDEO PRODUCTION, TV DISTRIBUTION
IDMP was approached by Sufix® to create a compelling commercial for the release of their new product , NanoBraid an ultra thin braided fishing line used for finesse presentations. The Challenge: the project had to be conceived, scripted, voiced, filmed and edited in 3 days with a tight deadline. IDMP went into full on production mode. IDMP's lead creative director analyzed the existing marketing direction of the product and created storyboard for the production crew. Meanwhile script was written, approved and a voiceover was recorded, while motion graphics were being created. The final spot was edited in two versions, a 30 second spot and 60 second for TV Distribution on FOX Sports North and other regional channels.
Strategic pre-production and a flexible production / post crew were contributing factors of the fast turn around & on the success of the overall commercial.