At IDMP our goal is to help each client become more effective in the marketplace. By getting to know your brand / product and analyzing your current status within your industry, we can customize a strategic marketing plan that can help your company achieve better customer satisfaction, and improve company performance, which, in turn will lead to increased profit. Whether its leveraging the power of Social Media or connecting you with TV & Radio Distribution our team can come up with a marketing campaign that can reach your target audience and create more brand awareness.
FEATURED CASE STUDY
CLIENT – IFISH PRO
OBJECTIVE – ACHIEVE PRODUCT PLACEMENT WITH NATIONAL RETAILERS
SERVICES PROVIDED – STRATEGIC PLANNING, BRAND REDESIGN, STILL PHOTOGRAPHY, VIDEO PRODUCTION, TV DISTRIBUTION & WEBSITE REDESIGN
Sept 2014 - IDMP was commissioned by iFish Pro to create a complete “soup to nuts” assessment of iFish Pros existing branding, packaging, and marketing initiatives. iFish Pro’s ultimate goal was to see their product achieve retail placement with national level sporting goods retailers.
October 2014 – IDMP presented a seven-step plan to iFish Pro ownership that included:
Re-branding of iFish Pro logo and retail packaging overhaul
Production of an iFish Pro 0:30-second commercial
Product placement of iFish Pro products in In-Depth Outdoors TV episodes
0:30-second commercial airings during In-Depth Outdoors TV episodes
Enter into agreement with qualified rep group
Production of Point of Sale Video(s)
Update existing iFish Pro website at http://ifishpro.com/
As of May 1, 2016 items 1 – 6 in the seven-step plan submitted to iFish Pro have been completed. Work on item 7 [update existing iFish Pro website] is currently underway with an anticipated completion date of July 1, 2016.
RESULTS – iFish Pro has enjoyed a dramatic increase in their direct online sales, consumer awareness and consumer demand for their product as a direct result of the implementation of IDMP’s recommended seven-step plan. This increase in consumer product awareness and demand resulted in iFish Pro ownership entering into a sales agreement with PMI Max, a product sales agency headed by Jim Burkett, with strong ties to key sporting goods retailers. By May 2016, iFish Pro had received significant orders from key retailers including Fleet Farm and Cabela's.